With the image of crop physicians, go deep into the development of rural villages and agriculture. Enable Sinon's agricultural brand to become the first choice.

To challenge the sales turnover of NT$ 3,110M in domestic Taiwan Crop Protection market by 2010; to expand Taiwan market leader』s position to Mainland China, Thailand and Brazil.

Direct Channel Div. is responsible for the manufacturing and marketing of domestic agrochemicals, fertilizer, seeds, farming equipments and agricultural materials. Based on the principles of 」professional」 and 「trust」, our people use several decades of technique and experience in crop to provide direct assistance and service to villages and farmers via a network of over 280 supply centers and hundreds of crop protection specialists.

We create sales opportunities by performing field trials, seminars, demonstration fields and specific crop know how promotions. Furthermore, soil-health checkup, pest-disease management and prevention courses are frequently conducted and verified by scientific instruments. All these found the farmers’ confidence and their trust while paying a visit to Sinon.